Let's Connect

Before anything else, we'll have a casual chat to get to know each other. I find a quick 30-minute call is ideal for us to discuss your brand's dreams and discover how I can best contribute. Of course, if messaging works better for your schedule, that's perfectly fine too! This initial conversation helps us outline the big picture: what we'll create, how long it might take.

Laying the Foundation

Once we've had our initial talk, I'll send over a tailored questionnaire. This isn't just paperwork; it's your chance to share all the rich details about your business, your audience, and your aspirations. The more you share, the better I can truly understand your unique brand identity. As soon as I receive your completed questionnaire, we'll officially kick off our creative adventure!

The Design Process

Deep Dive & Discovery

Armed with the insights from your questionnaire, I embark on a thorough research and discovery phase. This isn't just about looking at pretty pictures; it’s about genuinely understanding your market, your competitors, and your ideal audience. We'll unearth key insights that will profoundly influence the creative path we take.

Concepting & Sketching

With a clear understanding of your brand's landscape, I move into concepting and sketching. This is my playground for ideas! I explore a wide array of visual directions, generating numerous raw concepts and initial sketches. The goal here is to cast a wide net, ensuring we capture every exciting possibility for your brand's unique look and feel.

Refining Your Vision

From the multitude of initial ideas, I'll meticulously select and develop the most promising concepts. This is where those raw sketches transform into refined, presentable visions. I'll thoughtfully integrate elements like color palettes, typography, and foundational brand elements, bringing the best ideas to life in a way that truly resonates with your brand's essence.

Your Brand Reveal

Now for the exciting part! I'll share your new brand identity with you. I'll clearly detail each of my design decisions and the reasoning behind them, ensuring you understand the thought process. To help you truly envision your brand in action, I'll also include mockups, showcasing how your new visuals will look in real-world applications.

Feedback & Finesse

After you've had time to soak it all in, you'll send your feedback my way. Depending on the nature of any revisions, I might send adjusted concepts to you again, ensuring we address all your points. We'll collaborate closely until every detail is perfected

Good to Know

Is this process set in stone for every project?

For the most part, yes, I stick to this process as it's proven to be the most efficient and effective way for me to deliver my best work. However, I'm always flexible! If your project has unique deliverables or requires a slightly different approach, I'm happy to adapt and tailor the process to perfectly suit your needs.

What if I need more than just a logo?

While the core of this process focuses on logo and foundational branding, I often work on a range of related design elements like brand guidelines, secondary marks, patterns, and more. If you have broader needs, let's chat about them during our initial consultation! We can always tailor a package that's just right for your evolving brand.

What happens after the project is complete?

Once you have your final brand assets, they're all yours to use! I'll provide them in a comprehensive, organized folder system, ready for immediate application. While my primary role concludes with the successful handover, I'm always just an message away if you have quick questions or need support with implementing your new brand down the line.

What kind of files will I receive?

You'll receive all your final brand assets in a variety of industry-standard formats, ensuring versatility for both print and digital use. This typically includes vector files (like AI, EPS, PDF for scalability), and high-resolution raster files (like JPEG, PNG for web and general use), along with any specific color codes used. You'll be fully equipped!