Modo Freight
A new freight brokerage company backed by an experienced team.
My project for Modo Freight, a new U.S. freight brokerage, was to build a strong brand identity from the ground up. Although the company was new, its team has over 10 years of expertise, so the brand needed to convey both modern innovation and deep industry experience. The challenge was to create a minimalist identity that would stand out in the traditional transportation sector, appealing to both shippers and carriers.
My goal was to create a clean and powerful visual identity that captures their mission to deliver value through innovative logistics. The final brand communicates efficiency, reliability, and technology, establishing Modo Freight as a memorable and competitive name in the U.S. freight market.


Building a Brand for the Freight Industry
A versatile brand needs a flexible logo. To achieve this for Modo Freight, I designed both horizontal and vertical versions of the full logo. This provides a complete toolkit, ensuring the logo fits perfectly and looks professional in any standard document or advertising layout.


Logo Variations
To build a cohesive identity for Modo Freight, I designed a full suite of brand assets. For their core business communications, I created a professional business card, letterhead, and email signature. I also developed key digital and physical assets, including a favicon, app icon, and custom packaging tape, to ensure the brand is strong and consistent everywhere it appears.
Brand Assets








To help Modo Freight build a strong and memorable brand from day one, I created a clear and practical brand guide. This essential document provides the rules for using the logo, color palette, and typography, ensuring their modern, minimalist identity remains consistent across all media channels and customer communications.
Brand Guidelines


To show how the modern brand identity comes to life in the logistics industry, I created a series of mockups. These visuals showcase the brand's clean and consistent look across different key applications.
Brand in Action
















Amazing work! Sandun delivered all the materials as agreed upon. The quality and ease of working with him was outstanding! I will definitely work with him again for our further projects.
Diana Durnescu
Modo Freight
★★★★★
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