FitFab

The branding challenge for FitFab was a unique one. The company has expertise across three distinct specialties including metal fabrication, interior fit-out, and advanced security systems. They needed a single identity to unite all three for a professional audience of architects and developers.

My goal was to design a modern, minimalist brand focused on communicating strength, elegance, and trust. The new identity I created establishes FitFab as a high-end, versatile partner, showcasing their ability to deliver quality across all services.

FitFab: A Unified Brand for Diverse Expertise

With the new brand identity set, I designed a complete suite of business stationery to ensure a professional look at every touchpoint. This included a modern business card, letterhead, envelope, and a custom presentation folder for client documents. I also created a matching email signature to keep the FitFab brand identity consistent across all communications, both digital and physical.

Brand Assets

To complete the project, I developed a comprehensive brand guide that empowers the FitFab team to use their new identity with confidence. The document provides clear, practical rules for logo usage, the color palette, and typography. This guide acts as an essential internal tool, ensuring the brand remains strong, cohesive, and professional across all future materials.

Brand Guidelines

To complete the branding toolkit, the FitFab team requested a versatile template they could use to showcase their work. I designed a clean, easy-to-edit template in Adobe InDesign, giving them the power to create their own professional case studies and service proposals while staying perfectly on-brand.

A Template for Future Projects

To showcase the brand's versatility, I created a series of mockups showing the FitFab identity in various real-world contexts.

Brand in Action