Brisbane Scaffold Hire

Brisbane Scaffold Hire, an established commercial scaffolding company with over 47 years of experience, was to design a modern and timeless brand identity with a memorable brandmark.

The client's key request was to incorporate a recognizable reference to their home city of Brisbane. I embraced this creative challenge by drawing inspiration from the iconic Story Bridge, as its structure and engineering relate directly to the scaffolding industry. The final concept, which the client chose, cleverly combines the company’s initials (B, S, H) within the distinctive shape of the bridge.

The result is a powerful and unique symbol that is immediately recognizable and deeply connected to the city. The client loved the design, feeling it perfectly represented their company's legacy and strong roots in Brisbane.

About the Brand

The final logo is constructed by seamlessly integrating the company’s initials, 'B', 'S', and 'H', into the iconic architecture of the Story Bridge. This approach unites the letters and the landmark into a single, powerful brandmark that is both memorable and deeply connected to Brisbane.

Logo construction

I created a full suite of professional assets to ensure the new Brisbane Scaffold Hire identity would be applied consistently everywhere. This included foundational business stationery, like a business card, letterhead, and envelope, all designed to project a modern and trustworthy image. To build out their online presence, I also developed a complete social media kit and a professional email signature, making certain the brand looks timeless and cohesive across all communications.

Brand Assets

To visualize the new brand in a real-world context, I created a series of mockups. These examples show how the brand identity comes to life across various professional materials.

Brand in Action