Bold Enterprise

Samantha Brooks from the financial management company bold enterprise came to me with a great starting point: an existing logo idea she wanted to elevate into a fully polished brand. The challenge was to keep the lowercase, minimal feel she loved while choosing a typeface and color palette that would connect with her audience of experienced business owners.

After analyzing her original draft, I presented a few strategic paths forward. The winning solution involved a sophisticated font swap, a subtle modification to her 'b' icon, and a carefully curated color palette. Samantha was delighted with the result, feeling it perfectly evolved the soul of her original idea into a polished, professional identity that connects with her audience of experienced business owners.

bold enterprise | Brand Identity

Samantha wanted a color palette that felt different from her competitors but still conveyed a deep sense of trust and professionalism. Using her initial color ideas as a foundation, I built and refined a sophisticated palette that was both unique to her vision and perfect for her industry.

Colour palette

To fully equip Samantha for her business launch, I developed a complete branding package covering every key touchpoint. For her physical materials, I designed a business card, letterhead, and branded merchandise like a diary and keychain. I also created a full suite of digital assets, including a favicon, email signature, and social media graphics, to ensure her online presence was just as polished and professional.

Brand Assets

The final step was to create a comprehensive brand guide to ensure the 'bold enterprise' identity remains consistent long after our project. This guide serves as a go-to rulebook for Samantha's team, clearly defining the correct usage for the logo, color palette, and typography. It empowers them to apply the brand confidently, ensuring a cohesive and professional look for years to come.

Brand Guidelines

"Sandun listened to all my edits and made the changes quickly. I'm very happy with how the project turned out!"

Samantha Brooks

bold enterprise

★★★★★