Autobot

My project with Autobot, a tech startup specializing in AI-powered chatbots, was to create a full brand identity that felt modern, intelligent, and approachable. The core challenge was to design a logo that instantly communicated "AI chat" to businesses looking to improve their customer engagement.

My solution was a minimal and clever icon that represents their service at a glance. I designed a clean, friendly robotic face and seamlessly integrated it with a chat bubble. This combination mark clearly captures the essence of their product and provides Autobot with a professional and memorable identity, defined from the start by a comprehensive brand guide.

Autobot | Brand Identity

To ensure the new Autobot identity would be used consistently as the startup grows, I developed a clear and concise brand guide. This essential document provides the rules for their visual identity, with sections for logo usage, the official color palette, and brand typography. It empowers the Autobot team to build their brand with confidence and maintain a polished, professional look everywhere.

A Clear Brand Guide

To help demonstrate the product's value on the website, I created a library of clean and professional mockups. These visual assets make the AI solution tangible by showing the chatbot in various real-world scenarios. The images highlight the chatbot’s adaptability across different industries, from generating leads in real estate to booking appointments for clinics.

Visual assets for the Website

As a key marketing tool for the new brand, I designed a services brochure to translate Autobot's complex AI solutions into a simple and clear format. The design uses a clean layout and straightforward language to show business owners the tangible benefits of the technology, including improved lead generation and customer support.

Services Brochure Design